Welcome to Amodigo Media

Amodigo CEO and Founder Mike Crofts regularly contributes to press and media coverage of current affairs, through Mike’s previous work in the Army, his experience of Counter Terrorism as well as Leadership and Human Performance. We have appeared numerous times in print, radio and television, including BBC Breakfast, Victoria Derbyshire, as well as BBC Radio 5Live, The Times, and writing for The Independent.

We have also supported commercial projects, including Dancing on Ice – Charity edition and the Nike “Nothing Beats a Londoner” advert.

CEO Founder Mike Crofts appeared on a special edition of Nihal’s BBC Radio 5Live show on the steps of the British Army’s Royal Academy Sandhurst, discussing the book in which Mike features: Stand Up Straight: 10 Life Lessons, written by the Commandant of Sandhurst.
CEO Founder Mike Crofts published an article in the Independent discussing his two deployments in Afghanistan and the Taliban's rise to power. Mike seeks to contribute on the broad debate on improving leadership, whether that is in human performance or public life at large.
Click to view
Supporting the Nike “Nothing Beats a Londoner” advert was a privileged experience for us. See if you can spot “Coach Mike”!
Click to view
Through Mike’s role founding the criminal justice charity 3Pillars Project, he has featured on a number of media appearances, including BBC Breakfast and the Victoria Derbyshire show. Mike’s direct experience of terrorism means he is asked to speak on leadership in prison reform, counter extremism and terrorism.
Click to view
We don’t always take ourselves seriously, and it was a real pleasure to support and intro session to rugby with the female participants of Dancing on Ice - Bare All for Cancer, a charity tv event featuring celebrities from Loose Women, This Morning and Love Island. We are proud of our experience of supporting the delivery of engaging human performance related television content.
CEO Founder Mike Crofts features in a Times article discussing the importance of 3Pillars Project's work. Former programme participant Leon talks about his experience with 3Pillars Project, which helped him to keep mentally and physically fit.
Click to view