The name says it all: the florientals are a sophisticated fusion of floral and ambrée notes and so many fragrances now fall into this category that it’s a real family in its own right. Florientals blend flowers – including gardenia, jasmine, freesia, orange flower – with spices, warm woods and resins. The result? Fragrances that are sensual and often sweetly seductive, but generally airier and lighter than true ambrées.

This family’s growing incredibly fast. Pretty soon, we expect to be able to add new family members within it, with fragrances that beef up the spiciness, the woodiness, or the fruits. For now, though, lots to explore.